LEARN WHY CADILLAC IS ONE OF AMERICA’S MOST LOVED BRANDS

For years, the Cadillac brand has been the object of affection and admiration from Americans of all walks of life. To many, the name “Cadillac” is practically synonymous with the American dream itself – a dream rooted in aspiration, achievement, and success. But why exactly has Cadillac earned this exalted status? What key elements have elevated it to this lofty perch in the heart of the American consumer?

Here are some answers:

High Technology From its inception as a car-builder in 1902, advanced technology has been an integral part of Cadillac’s DNA. Cadillac was the first car-maker to introduce a closed-body passenger compartment (1910), an electric starter (1912), a high-compression, water-cooled V-8 engine, (1916), Synchromesh transmission (1929), and a slew of other inventions that quickly became standard in the industry. (A lengthy list of Cadillac’s high-tech firsts can be inspected here: https://archives.media.gm.com/aus/cadillac/en/news/events/08sydney/docs/CadillacHistoryFactSheet.pdf)

Fast forward to today and it’s clear that Cadillac’s high-tech leadership continues unabated. For example, Cadillac recently rolled out Super Cruise – a major advance in the self-driving state of art (available in the 2018 CT6). Cadillac is also pushing V2V (Vehicle-to-Vehicle) wireless networking (a standard feature beginning with the 2017 model year), which gives drivers advanced notice of potentially hazardous situations ahead.

Check out the advanced safety features in the XT5 Crossover – which include a streaming HD video overlay in the rear-view mirror, Surround Vision (giving you a birds-eye view of the area around the car), and Available Lane Change Alert with Side Blind Zone Alert — to get a glimpse of how far Cadillac is advancing the art of high-tech driver assistance.

Craftsmanship Cadillac’s objective has always been to build the finest cars — inside and out — on the American road. The company has always had a firm grasp on the proposition that details – even the smallest ones – matter. Its management knows that “quality” is an unbroken chain that cannot tolerate a single weak link. That’s why Cadillac interiors feature real — not simulated — wood, premium hand-stitched leather, and sueded microfiber fabrics.

Cadillac’s commitment to craftsmanship is exemplified in its mantra that its cars are “made, not manufactured;” an ethos extending from the lowliest invisible chassis bolt to the most prominent features of its luxurious passenger compartments.

Style Cadillac style has been an integral part of its story since the day the company hired legendary stylist Harley Earl to smooth the lines of the 1927 Cadillac LaSalle. Unlike many other cars on the road that seem to blend indistinguishable into one another, the look of a Cadillac – in 1918 or 2018 – is always unmistakable, and today’s Cadillacs maintain this legacy of unforgettable style.

Cadillac’s bold styling — and intrinsic quality — have been strong enough to weave it into the very fabric of American culture. More songs — rock, jazz, country, and contemporary — have been written about the Cadillac — and more bands named after it — than any other car brand. “Cadillac” has even become a kind of linguistic shorthand for excellence: becoming the “Cadillac” of something means that one is simply the best (note: Sarant Cadillac is known as the “Cadillac of Cadillac Dealers” for exactly that reason).

Service The “standard” in Cadillac’s “Standard of the World” motto refers to the company’s early leadership in standardizing the design and manufacture of the many parts that make up a car. Doing so improved the production process, but, just as importantly, made the job of servicing Cadillac’s more efficient and economical for the consumer. Parts availability – at affordable cost – has never been an issue with Cadillac (as it, unfortunately, has with some foreign luxury brands we’ll not name here).

At Sarant Cadillac, our service department is here to deliver the best service to those who grace us with their business. Our staff is experienced, factory-trained, and only the highest-quality Cadillac parts are used. We also provide the “extras” that make servicing your car less of a chore and more of a pleasure — including a concierge service ensuring you’ll always have access to quality Cadillac transportation if and when your car needs maintenance.

For those seeking a closer relationship with one of America’s best-loved car brands, we invite you to call Sarant Cadillac at 877-212-1682, or use this website’s online contact form – to set up a test-drive.

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