WHY YOU FINALLY DESERVE THE LUXURY OF A CADILLAC

Wherever you are in your life’s journey, there will likely come a moment when you decide that the status quo needs changing. That the car you drive — while “adequate” — doesn’t really excel. This moment is also the time when you begin imagining what a superior car would actually look like, how it would feel, and how much it would cost.

If you’ve never owned a truly luxurious car — say a Cadillac ATS-V Sedan — the benefits of Cadillac ownership might need not be immediately apparent to you. In the spirit of clarifying what these benefits are, here are four good reasons why you deserve to experience the luxury which such ownership provides:

1. You’ve arrived at a point in your life when comfort matters. Whether you’re in your 20s or your 60s, you’ve driven or ridden in enough rough-riding, humdrum automobiles to understand the impact that ride quality and interior appointments have on the overall driving/riding experience. Consider that Cadillac’s 2018 CT6 provides 14-way power adjustable front seats standard, with 20-way power adjustable seats, heated and ventilated, in the front, and massaging, power-adjustable rear seats, available as an option. 2. You understand the value of the latest technology. You know the difference that superior technology makes in your daily work decisions, in your life at home, and especially on the highway. Cadillac’s current generation of luxury cars employ the most advanced technology on the road today. Innovations include Super Cruise, the world’s first true hands-free driving system for the highway, available in selected 2018 Cadillac models as an option. In a recent evaluation conducted by Motor Trend magazine of a 2018 CTS Platinum equipped with Super Cruise, the evaluator noted that the system “functioned in a decisive way that instantly inspired confidence.”

3. You enjoy being entertained. Cadillac’s latest cars provide a seamless interface with today’s mobile entertainment platforms through the CUE (Cadillac User Experience) system. CUE is built to connect with every Bluetooth-enabled smartphone – and allow enjoyment of the streaming digital apps running on such devices. For example, in the latest Escalade and CT6, passengers can stream their favorite programming from devices such as Apple TV to the rear infotainment screens using the vehicle’s Wi-Fi connection.

4. You’re a smart luxury car buyer. Cadillac has a long history of building first-rate cars whose value in the pre-owned market is often well above the price at which you can acquire one. The inherent build quality of a Cadillac — plus the availability of a large inventory of parts associated with each model — creates an affordable scenario for those seeking luxury value in a pre-owned Cadillac.

If you’re interested in further exploring the benefits of Cadillac ownership, we welcome you to reach out to us to arrange a test-drive in a new or pre-owned Cadillac.

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