For years, the Cadillac brand has been the object of affection and admiration from Americans of all walks of life. To many, the name “Cadillac” is practically synonymous with the American dream itself – a dream rooted in aspiration, achievement, and success. But why exactly has Cadillac earned this exalted status? What key elements have elevated it to this lofty perch in the heart of the American consumer?

Here are some answers:

High Technology From its inception as a car-builder in 1902, advanced technology has been an integral part of Cadillac’s DNA. Cadillac was the first car-maker to introduce a closed-body passenger compartment (1910), an electric starter (1912), a high-compression, water-cooled V-8 engine, (1916), Synchromesh transmission (1929), and a slew of other inventions that quickly became standard in the industry. (A lengthy list of Cadillac’s high-tech firsts can be inspected here: https://archives.media.gm.com/aus/cadillac/en/news/events/08sydney/docs/CadillacHistoryFactSheet.pdf)

Fast forward to today and it’s clear that Cadillac’s high-tech leadership continues unabated. For example, Cadillac recently rolled out Super Cruise – a major advance in the self-driving state of art (available in the 2018 CT6). Cadillac is also pushing V2V (Vehicle-to-Vehicle) wireless networking (a standard feature beginning with the 2017 model year), which gives drivers advanced notice of potentially hazardous situations ahead.

Check out the advanced safety features in the XT5 Crossover – which include a streaming HD video overlay in the rear-view mirror, Surround Vision (giving you a birds-eye view of the area around the car), and Available Lane Change Alert with Side Blind Zone Alert — to get a glimpse of how far Cadillac is advancing the art of high-tech driver assistance.

Craftsmanship Cadillac’s objective has always been to build the finest cars — inside and out — on the American road. The company has always had a firm grasp on the proposition that details – even the smallest ones – matter. Its management knows that “quality” is an unbroken chain that cannot tolerate a single weak link. That’s why Cadillac interiors feature real — not simulated — wood, premium hand-stitched leather, and sueded microfiber fabrics.

Cadillac’s commitment to craftsmanship is exemplified in its mantra that its cars are “made, not manufactured;” an ethos extending from the lowliest invisible chassis bolt to the most prominent features of its luxurious passenger compartments.

Style Cadillac style has been an integral part of its story since the day the company hired legendary stylist Harley Earl to smooth the lines of the 1927 Cadillac LaSalle. Unlike many other cars on the road that seem to blend indistinguishable into one another, the look of a Cadillac – in 1918 or 2018 – is always unmistakable, and today’s Cadillacs maintain this legacy of unforgettable style.

Cadillac’s bold styling — and intrinsic quality — have been strong enough to weave it into the very fabric of American culture. More songs — rock, jazz, country, and contemporary — have been written about the Cadillac — and more bands named after it — than any other car brand. “Cadillac” has even become a kind of linguistic shorthand for excellence: becoming the “Cadillac” of something means that one is simply the best (note: Sarant Cadillac is known as the “Cadillac of Cadillac Dealers” for exactly that reason).

Service The “standard” in Cadillac’s “Standard of the World” motto refers to the company’s early leadership in standardizing the design and manufacture of the many parts that make up a car. Doing so improved the production process, but, just as importantly, made the job of servicing Cadillac’s more efficient and economical for the consumer. Parts availability – at affordable cost – has never been an issue with Cadillac (as it, unfortunately, has with some foreign luxury brands we’ll not name here).

At Sarant Cadillac, our service department is here to deliver the best service to those who grace us with their business. Our staff is experienced, factory-trained, and only the highest-quality Cadillac parts are used. We also provide the “extras” that make servicing your car less of a chore and more of a pleasure — including a concierge service ensuring you’ll always have access to quality Cadillac transportation if and when your car needs maintenance.

For those seeking a closer relationship with one of America’s best-loved car brands, we invite you to call Sarant Cadillac at 877-212-1682, or use this website’s online contact form – to set up a test-drive.

 

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Wherever you are in your life’s journey, there will likely come a moment when you decide that the status quo needs changing. That the car you drive — while “adequate” — doesn’t really excel. This moment is also the time when you begin imagining what a superior car would actually look like, how it would feel, and how much it would cost.

If you’ve never owned a truly luxurious car — say a Cadillac ATS-V Sedan — the benefits of Cadillac ownership might need not be immediately apparent to you. In the spirit of clarifying what these benefits are, here are four good reasons why you deserve to experience the luxury which such ownership provides:

1. You’ve arrived at a point in your life when comfort matters. Whether you’re in your 20s or your 60s, you’ve driven or ridden in enough rough-riding, humdrum automobiles to understand the impact that ride quality and interior appointments have on the overall driving/riding experience. Consider that Cadillac’s 2018 CT6 provides 14-way power adjustable front seats standard, with 20-way power adjustable seats, heated and ventilated, in the front, and massaging, power-adjustable rear seats, available as an option. 2. You understand the value of the latest technology. You know the difference that superior technology makes in your daily work decisions, in your life at home, and especially on the highway. Cadillac’s current generation of luxury cars employ the most advanced technology on the road today. Innovations include Super Cruise, the world’s first true hands-free driving system for the highway, available in selected 2018 Cadillac models as an option. In a recent evaluation conducted by Motor Trend magazine of a 2018 CTS Platinum equipped with Super Cruise, the evaluator noted that the system “functioned in a decisive way that instantly inspired confidence.”

3. You enjoy being entertained. Cadillac’s latest cars provide a seamless interface with today’s mobile entertainment platforms through the CUE (Cadillac User Experience) system. CUE is built to connect with every Bluetooth-enabled smartphone – and allow enjoyment of the streaming digital apps running on such devices. For example, in the latest Escalade and CT6, passengers can stream their favorite programming from devices such as Apple TV to the rear infotainment screens using the vehicle’s Wi-Fi connection.

4. You’re a smart luxury car buyer. Cadillac has a long history of building first-rate cars whose value in the pre-owned market is often well above the price at which you can acquire one. The inherent build quality of a Cadillac — plus the availability of a large inventory of parts associated with each model — creates an affordable scenario for those seeking luxury value in a pre-owned Cadillac.

If you’re interested in further exploring the benefits of Cadillac ownership, we welcome you to reach out to us to arrange a test-drive in a new or pre-owned Cadillac.

 

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